RITUALADS Sheba
Sheba

Earned, never given.

A Sheba campaign built for the moment before the skip: the one critic whose approval can't be bought, won in seconds.

MOVE · THE GOLD FOLLOWS
PRESS PLAY · SOUND ON
THE TABLE · her seat at the island, golden hour

The Verdict

Dinner at Sheba's table: the tray snaps, the gravy pours, the queen of the house descends, tastes, and delivers the slow blink of approval.

Appetite filmmaking in macro, cut to land its first taste of gold before a skip button exists.

The film opens on the pour itself, so the first two seconds already smell like dinner.

PRESS PLAY · SOUND ON
THE SNAP · the twin tray at the instant it breaks

The Snap

One sound opens the film: the tray snaps, and across the city every cat freezes mid-mischief and runs. They all arrive at one window. The snap was never for them.

A film built on Sheba's own sound, cut to its echo like a drumline, made to be heard before it is watched.

PRESS PLAY · SOUND ON
THE COURT · the throne room by candlelight

The Audience

A candlelit court. Offerings are presented to the monarch on her throne and dismissed, until the last courtier arrives carrying Sheba on a silver salver. She descends. The court gasps.

A costume drama played perfectly straight, where the royalty happens to be a cat; the name Sheba has always been a queen's.

PRESS PLAY · SOUND ON
THE GILDING · the cat laid in gold leaf on black lacquer

The Gilded Hour

Dinner time told as gilding: a cat of hand-laid gold leaf crosses black lacquer, the gravy pours as molten gold, and the gold finally settles into the Sheba mark itself.

The brand's own gold foil becomes the film's whole material; the ending writes the mark in the medium it lives on.

The key art

Four posters for Sheba, each its own idea with its own line, sharing one voice. Touch any of them and the line lifts away to show the photograph alone.

THE SNAP · One snap. Every cat knows.
THE MONUMENT · Worth the worship.
THE CRITIC · What cats want.
THE EMPTY TRAY · the tray licked clean, one gold drop left. Approval, earned.

The ninety days

The Sheba campaign window as proposed: this wall is live today, the films follow within days, and the flight is cut for YouTube's shortest attention.

TODAYthe idea wall, live THIS WEEKthe films land here NOVEMBERcutdowns and openings JANUARYthe flight runs

The ways in

Each one is scoped with you, case by case.

The film alone

A single finished spot from this wall, delivered with its cutdowns and its poster.

The ninety days

The full campaign above: every film, the key art set, and a working link that never changes.

Every month

A standing room where new Sheba work appears on this wall as the season needs it.

Built by RitualAds

Three finished campaigns from the same hands, the nearest to Sheba's own shelf first.

PIZZA HUT

IN · Agency jnr. and production company Clockwork had to win one of Australia's boldest campaign pitches: how do you win a pitch for setting people on fire, before a single frame is shot?

OUT · The pitch script previsualized from script to screen before production began, selling the tone rather than the description.

THE RESULT · The pitch won in the room: the Creative Engine gave jnr. and Clockwork the confidence to pitch at full strength and the client the confidence to say yes.

Open the case study

TEMPLE & WEBSTER

IN · Australia's largest online furniture retailer imagined its first cinematic brand campaign as magical realism: a woman steps through a door in her living room wall and the world begins to answer her.

OUT · Every room, move and transition mapped before cameras rolled; the actress's real performance stayed untouched while the Temple & Webster world grew around her, furnished entirely from the brand's catalog of over 200,000 products.

THE RESULT · The brand's first cinematic brand campaign launched nationally in July 2026 across broadcast, CTV and digital, in 30 and 15 second cuts.

Open the case study

MARTHA STEWART

IN · A national campaign to launch her new skin care product on Shopify, turning five years of clinical research into a luxury story, without a single practical set.

OUT · The commercial, with not a single practical set used in production; midway through post-production she asked for a higher-resolution output for the largest screen in Times Square.

THE RESULT · A Times Square debut on the largest screen, seen by 1.5 million people daily, and three major publications.

Open the case study

The food and drink houses we've built for: Kraft Heinz, Coca-Cola, Burger King, Pringles, Pizza Hut.

What cats want.

RitualAds is the engine behind campaigns for Kraft Heinz, Coca-Cola, Burger King, Pringles, and Pizza Hut.

The meeting takes thirty minutes.